Founded in 1993, Blade Design has been helping companies in the fashion and cosmetic industries translate their goals into graphic solutions that promote results at the point of sale.

 

We have a deep understanding of what is required to stand out in-store while working within the parameters and guidelines of individual retailers. Blade Design has been working with L'Oréal companies for more than 15 years. We are responsible for graphic layouts, renderings, comps, and all permanent merchandising mechanicals across all accounts for Maybelline. Additionally Blade handles renderings and comp work for Essie, Garnier, and L'Oréal.

 

We are artists, producers, printers, logistics managers, who succeed under extreme circumstances and are experts in time management. We meet extremely tight deadlines and do not require detailed instructions or oversight to get the job done quickly and correctly. We understand the sense of urgency that is inherent to production in the beauty industry and deliver on-time, on-brand, every time – no exceptions. We understand that there is no ‘you’ and ‘us’ – we are partners. We place tremendous value on our 15+ year relationship and are proud of the profoundly important role we have played in helping L'Oréal execute nationally across all accounts.

 

We consistently deliver the right solutions and have maintained long-term brand partnerships that are a testament to our company’s results.